On Monday, April 14, 2025, we officially launched our exclusive collaboration with the haircare brand Eleven Australia™. In the lead-up to this date, their haircare lines had already quietly made their way onto our salon shelves and quickly won over our clientele. But it was at the Melrose salon in Aix-en-Provence, located at 8 Place des Prêcheurs, that this partnership took a bold new turn, bringing a fresh dimension to our collaboration.
A Collaboration with Character
Founded in Australia by renowned hairdresser Joey Scandizzo and acclaimed fashion and beauty photographer Andrew O’Toole, Eleven Australia™ offers simple, effective, and accessible hair and body care products all cruelty-free, vegan, and gluten-free.
With its diverse and high-quality range, Eleven Australia™ was a natural partner for Melrose, as both brands share a common vision: offering top-tier hair services paired with equally premium products.
This shared approach to beauty and well-being laid the foundation for a lasting collaboration initially within our Melrose men’s salons before reaching a pivotal turning point…
Eleven Australia™ Pop-Up in Aix-en-Provence
In the heart of Provence, the Melrose x Eleven Australia™ partnership took on a vibrant new form with the launch of an exclusive pop-up at our Melrose salon in Aix-en-Provence. Running from April 14 to 19, our local clientele had the opportunity to fully experience this sun-kissed collaboration and immerse themselves in the colorful world of the brand. Surfboards, stripes, citrus scents…
Our men’s salon was completely transformed to offer a tailored experience inspired by both the Australian brand and the Provençal lifestyle, sunny, colorful and feel-good combination that delighted our clients and brought a fresh new energy to our salon, just in time for the summer season.
An Exclusive Evening Under the Provençal Sun
Following a week of successful pop-up events, the experience culminated in an exclusive evening gathering. Carefully selected guests, along with local artisans and businesses from Place des Prêcheurs, were invited to enjoy a deeper exploration of the Eleven Australia™ universe. From one-on-one interactions with the brand’s team to product testing and gourmet bites, the evening was all about connection and celebration.
A familiar face from the Melrose event scene, our resident DJ set the tone with music that captured the essence of this sunny collaboration.
What’s Next?
A clear success in our salons, this high-quality partnership has paved the way for a long-term collaboration. With our clients fully on board, extending the presence of Eleven Australia™ in Melrose salons became a natural step. Not only have we continued our partnership, but we also brought the pop-up experience to new horizons this time, to the sunny shores of the French Riviera, in the glamorous city of Cannes…
Melrose Cannes x Eleven Australia™ Pop-Up
After Aix-en-Provence, the Australian brand landed in Cannes, once again transforming our salon space. From May 16 to 23, our Cannes clientele enjoyed their own tailored immersion. Already familiar with the concept and enthusiastic about in-salon events, the pop-up was met with excitement offering a perfect preview of summer.
As with the first edition, Eleven Australia™ reimagined our refined, minimalist salon into a vibrant universe in perfect harmony with the brand’s dynamic, pop-inspired, and ultra-colorful aesthetic, all while preserving the essence of what makes Melrose salons unique.
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