Press articles

Le dernier BS CONGRESS à Deauville a été une nouvelle fois l’occasion pour les membres présents d’échanger, d’élargir leur réseau et d’enrichir leur réflexion sur la profession en vue d’un meilleur développement. Parmi les thèmes abordés : comment fidéliser les clients ? La carte de fidélité, par exemple, est-elle devenue obsolète ? Jean-Christophe Robelot, expert […]

Discover the exclusive interview with Gaetan Teixeira and his thoughts on the meteoric rise of MELROSE salons.An innovative vision behind the brand, with an unwavering unwavering commitment to excellence and to opening up the in the field of men’s beauty care… Find out more about MELROSE in this unique exchange.

As part of France 3’s “ICI 19/20” programme, we had the pleasure of presenting our partnership with Capillum at our MELROSE BARBERS salon in Aubière.

Melrose is a men’s hairdressing brand founded in Clermont-Ferrand in 2019. It is now expanding internationally, preparing to open a salon in Dubai and developing its own brand of products.

We were privileged to receive the cameras of France 5 for the programme “Le mag de la santé” at the Clermont-Ferrand exhibition to talk about our partnership with Capillum.

Gaetan Texeira, a marketing professional, worked in the United States before returning to France to found Melrose Barbers, salons designed for male clients, which are very successful in Clermont-Ferrand. He reveals the secrets of his success to Emmanuelle Evina.

2 hairdressing salons for men and a barber in Clermont-Ferrand and 1 in Mende in Lozère, this is just the beginning… From Melrose Avenue to Melrose Barbers… Pure, modern design, table football, coffee, everything to feel good.

The hairdressing salon, like a barber shop, was recently set up in Mende, on the Avenue des Gorges-du-Tarn, driven by the conviction that the area is economically dynamic.

At 29 years old, Gaëtan Teixeira has a lot of foresight. 2022 will be a challenging year for this young entrepreneur, founder of the Melrose Barbers brand.

Barely a year after opening, the Melrose Barber on the Place du Champgil in Clermont-Ferrand was too small. Since 6 September, it has been moving to the Avenue des Etats-Unis. Before the opening, in mid-October, of a huge salon in rue Ernest-Cristal.