Let’s take a look back at the event that kicked off 2025 for Melrose, the Choose Beauty collective’s competition designed to spotlight the most innovative beauty concepts (hair, makeup, and more), across all styles and categories, celebrating talent and creativity throughout France’s beauty industry.
A Springboard for Beauty and Wellness Professionals
Choose Beauty is more than just a competition; it’s a movement. An initiative created to shine a light on the full spectrum of beauty and wellness professions. Through a unifying contest, the collective reviewed hundreds of entries across several categories including (Personality of the Year, Best Product Branding Strategy, Best Beauty Concept of the Year) and more… All with one goal, to reward excellence and boldness in the industry.
This competition aligns perfectly with the values upheld by Melrose salons and what our team strives to deliver to every client. Our hair salons are spaces that inspire style and creativity, meticulously designed to reflect the boldness of our vision and energize the men’s grooming sector.
Melrose Named Finalist for Best Hair Concept of the Year
Our ultra-graphic architectural design, now signature to the Melrose salons, caught the jury’s attention with its bold, rare, and unconventional identity. With multiple barber salons now open across France (Clermont-Ferrand, Cannes, Aix-en-Provence, Mende, and soon Nice) We’re continually expanding and evolving our aesthetic.
By mixing contrasting shapes and materials, our salons offer an avant-garde grooming experience where design becomes an integral part of well-being, creativity, and self-expression.
A Well-Earned Spot in the Finals
In a highly competitive field featuring some of the biggest names in the industry, Melrose stood out thanks to its innovative concept and unique take on beauty and aesthetics.
This earned us a finalist spot in the “Best Hair Concept of the Year category”. A distinction that highlights the care and intention behind every salon that carries the Melrose name.
Just Shy of the Podium…
While we didn’t take home the title of Best Hair Concept of the Year, being among the finalists was a true victory for our team. Being recognized among the best hair concepts in France confirms the relevance and strength of our vision. Competing at such a high level validates the quality of our work and only strengthens our ambition to keep innovating and to become a leading name in men’s beauty.
A Launchpad for What’s Next
Being a finalist in Choose Beauty 2024 strengthens our ambitions and sets the stage for future projects. Our distinctive take on style allowed us to stand shoulder to shoulder with industry veterans and this is only the beginning. Energized by this recognition, we’re more determined than ever to pursue our goals.
A huge thank you to the Choose Beauty collective for selecting us, and to our clients, partners, and collaborators who believe in and support our aesthetic.
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